Breakup Buddy gives users a safe, private place to explore their feelings and accelerate healing after a romantic relationship ends. The app uses artificial intelligence (AI) to help users process their breakup, complete personalized healing exercises, and track their progress toward healing.
Its impact goes beyond the screen. Breakup Buddy helps users grow mentally and emotionally.
With an average 4.9-star rating on the App Store and plenty of praise from users, Breakup Buddy’s founder was ready to grow faster. Having optimized App Store listings, Breakup Buddy’s head of marketing knew that organic, useful content was the key to sustained user growth, but he needed a partner to help develop a sound strategy.
Enter World Tree Digital Marketing.
Challenge: Increase Organic Traffic and Drive New User Downloads
Breakup Buddy’s target audience isn’t in a cheerful mood when they need its app the most. Instead, they’re searching for help while drowning in a sea of heartbreak.
In line with its mission, Breakup Buddy wanted to bring users helpful, empathetic content in their time of need. Today’s users are more particular than ever when it comes to hitting the “Download” button. As such, it was essential for Breakup Buddy’s content to deliver valuable advice and information on first contact.
Moreover, Breakup Buddy wanted to cut through the digital noise in the relationship and personal growth segments with content backed by scientific data and evidence.
Developing a Data-Backed Content Plan
To help Breakup Buddy gain more visibility and reach its target audience, World Tree Digital Marketing crafted a data-backed content plan that targets users where they are—online, searching for answers.
We developed a plan that includes monthly in-depth keyword research to uncover the exact phrases and questions potential users are searching for.
From there, we created a content strategy that focuses on providing real, actionable advice based on the latest research in psychology and relationship science. This project wasn’t about fluff or quantity. Every article was created to be informative, empathetic, and grounded in fact.
Execution
With a strong content plan in place, we got to work creating 24 high-quality pieces of content. Every article was written with the Breakup Buddy brand in mind and offered users compassionate, science-based advice to tackle one of the most challenging times in their lives.
Our team handled everything from initial research and writing to SEO optimization and publishing through Breakup Buddy’s CMS. We also monitored the performance of each piece, adjusting content and strategy where necessary to maximize results, and provided the client with a monthly report of our findings.
The result? A robust (and growing) library of content that not only drew new users to the website but encouraged them to engage with Breakup Buddy’s app for additional resources.
Key Results
After six months of working with World Tree Digital Marketing, Breakup Buddy saw significant growth across the board. Organic search traffic skyrocketed by 507% thanks to content now ranking atop the SERP and capturing highly coveted “featured snippets.” By reaching more eyes, Breakup Buddy’s new user acquisition rate jumped by 436%.
Over six months, Breakup Buddy’s organic keyword rankings grew from roughly five to over 225, a clear indicator of the success of our data-driven SEO content strategy.
Reflecting on these results, Breakup Buddy’s founder noted his satisfaction with the collaboration, stating, “Working with World Tree Digital Marketing has been a smooth and thoroughly enjoyable process. They have worked hard to maintain a high quality and flexible quantity of content for us. I love the fact that they understand a data-driven approach to choosing keywords, topics, and article groups; it makes our whole content channel strategy clear and easy to monitor.”
Grow with World Tree Digital Marketing
Are you ready to experience similar growth? Partner with World Tree Digital Marketing today and take your brand to new heights with data-driven content and an SEO strategy that delivers results.
Contact us today to get started!
